Several factors are into play when setting an hourly rate for a private lesson, such as location, qualification, online or one-on-one and experience.
However, some factors, affect the price rate considerably, such as location.
The other factors impacting what a tutor can charge for tuition are mostly related to their qualifications and experience, these factors can be under the tutor's control. However, location is a factor that is often beyond the tutor's control.
Superprof has gathered experience in the sector for a longer time, and we have noticed the variability o the price rates according to the different provinces.
This paramount disparity in how the demographics and settlements of Ireland are distributed justifies the contrasts between salaries and hourly rates from one county to another, but notably between the densely populated and urbanized provinces and counties.
Dublin and the Mid East regions are undoubtedly the most affluent regions of Ireland. In order to figure out who should charge what and where, we are going to have a closer look at Ireland and the neighbouring countries to see the differences between them.
Price market in Ireland and the UK
Numbers speak volumes about demand and living standards in each country. Here, we will compare Ireland and surrounding countries to see how prices vary from one country to another. Keep in mind that these rates are also affected by variables such as experience and the background studies and qualifications you have.
This overview will help you see where you fit compared to other countries and their rates.
Ireland
Irish tutors charge on average €20 per hour, all subjects and qualifications combined. The highest charging cities are Dublin, Belfast, Cork, Galway, and Limerick with tuition averages as high as €21 or €19 per hour. While the lowest charging areas include Tipperary. These variances in the prices represent how the demand and supply is applied to the different counties and areas.
Wales
According to our data, tutors in Whales charge an average of £17 per hour. The highest average is found in Powys at £30 followed by Neath Port Talbot at £22 and Conwy at £20. The lowest-priced county in Wales is Gwynedd at £10.50 per hour.
Scotland
Scotland has a very competitive price of £16 per hour on average. Despite the least dense area of the United Kingdom, it remains as one of the most competitive areas in tutoring. A possibility is the emergence of multiple tutors during the last two years sanitary crisis, making the prices drop.
England
The average rate for tutors across the whole of England is £17. As the biggest territory, it is the country that represents the most significant gaps between the highest and lowest tuition prices. An interesting fact is that the highest average of the country is not located in London, possibly due to the considerable competition in this area.
Lastly, tutors from the Isle of Wight charge in average £18 per hour.
Main factors related to the location
Location plays a role in the tutoring rates, so much so that oftentimes the average tuition in towns and cities do not necessarily echo the country average. But with the recent sanitary crisis, the location factor has been impacted and moved the average rate beyond the location factor because the online tuition has increased considerably.
Thus, the many factors a tutor must consider when determining how much they can reasonably charge in their area are key.
Demographic
When considering only the one-on-one tutoring private tuition, demographics are crucial. Because the more an area is populated and urbanized, the potential to have students grows exponentially as well.
The most urbanized areas also gather people and students with a larger capital to invest in extracurricular activities and learn new skills.
Tutors that find themselves in less urbanized and poorer areas will have a more difficult time charging higher rates if they want to raise some interest among potential students.
Dublin vs. Donegal
Figures from the Central Statistics Office have revealed that Dublin is the county with the highest disposable income per capita in Ireland. This means that the concentration of tutors and students will be mostly correlated in this area, having an effect on the tutoring prices.
While, Donegal is the lowest disposable income per capita in Ireland, meaning that the opportunities in this area are more difficult for tutors in particular regarding their rates.
Urban vs Rural
According to data from Statista, in 20202 63.65% of Ireland's total population lives in urban areas and cities. This explains why the average hourly tuition in Ireland has very minor variations across the country. This is mostly a good situation for most tutors in Ireland because even if there are probably more tutors in the urban areas, it also means there are enough students for the current supply.
Rural areas represent 36.35% in 2020, according to the World Bank collection of development indicators. In this case, there are fewer individuals seeking private tuition and fewer tutors to meet demand.
In brief, there are more students and more competition in the cities, and there are fewer students and less competition in the countryside.
What does this mean?
It means that tutors in city and urban areas need to offer more competitive prices than their rural counterparts to attract new students. This competitive rate depends and varies on the costs of living of each area.
In rural areas, tutors may need to commute much further to reach their students unless they teach from home, but they are less confronted to a competitive market.
Schools and universities in your area?
Schools and universities attract a lot of students, no matter if you are in a rural or urban area. You can take advantage of these natural focal points to find more students near you!
You will most probably guarantee to find students who require after-school help with their homework or a student who is preparing an entrance exam to a university or higher education institution. Or you might even find parents who are looking for extracurricular activities for their children that are not easily available in their own school or in the area.
Alternatives to consider for your classes
Location is a factor that not many of us have chosen or decided, thus we might find ourselves in a very affluent area with lots of competition, which makes our rates go down. Or we may find ourselves in a rural area where tutoring is not widely requested, making our tutoring job very challenging.
This is what you can do to expand your horizons and challenge the location factor.
Go Online
If you haven't gone online already since the sanitary crisis, we recommend doing it as soon as possible. The world is changing and even if nothing will change the importance of your location, more and more, online courses and tutoring are becoming the trend and the norm.
Doing online tutoring lessons brings many advantages regarding your schedule, the reduction of your commute time, and most importantly reaching out to students beyond your local area.
However, this also comes with its challenges, which are a higher competitive pool of tutors which affects the average price rate for everyone. Nevertheless, this always brings more students too!
If you are tutoring sports or music, don't be afraid, it is still possible to tutor online too. You will only need a very good quality webcam to bring a better service to your students.
Offer group size lessons
Tutors will often charge less per student in group sessions, and this is very appealing for both parties: the students get a better price and are still able to learn their skill or improve the one they have, and the teacher earns a high hourly rate.
This is particularly appealing for students in rural areas or more deprived areas, allowing them an opportunity to have access to lessons and skills that are not offered locally and at the same time, they are able to afford it.
Group lessons require more time preparation than individual classes, so tutors should not forget to consider this into their group hourly rate.
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