Yoga is an ancient practice that may have originated in India. It involves movement, meditation, and breathing techniques to promote mental and physical well-being. There are several types of yoga and many disciplines within the practice.
If you are interested in teaching yoga either full-time or part-time, this article is for you! With Superprof you will learn more about becoming a yoga instructor in Ireland, the different yoga disciplines you can look at and the best ways to set your yoga rates as a personal yoga teacher.
Yes, yoga is a very spiritual discipline, but it’s time to come down to earth and talk of crass, material things: how much to charge for your yoga sessions. Are you ready? Keep reading to find out more!
Should I Work at A Studio or Be Self-Employed?
The first question you should ask yourself is whether you want to teach yoga in a studio or become self-employed. Both have their pros and their cons and depending on the type of lifestyle you want to lead, the amount of stability and the freedom you wish to maintain is the type of environment that's best for you.
The Benefits of Working at a Yoga Studio
How do yoga studios pay teachers? Here are the top 3 ways yoga studios pay their instructors:
- Flat-rate wages (hourly or per class): this method means the instructors get paid the same amount if 100 students show up or if ten students show up. Some yoga studios make a deal with their instructors to pay by the student, meaning their income depends on the number of students they attract to their classes.
- Wages based on the number of students recruited: According to this model, the instructors pay is dependent on the number of students that attend the yoga class. This model is similar to running your own yoga studio, as you’ll only make money based on how many students show up.
- Flat-rate wages with student recruitment bonuses: this model combines aspects from the fixed-wage per class and adds additional bonuses if the attendance exceeds the minimum required by the yoga studio. This model is the optimal model as it guarantees payment for all instructors, and the top-performing instructors get paid more.
That said, becoming an employee at a studio certainly does have a lot of advantages:
- Social benefits
- Paid holidays
- Official payslips
You are choosing stability. But not money. Indeed, salaried yoga teachers generally don’t earn much.
Another thing you need to consider is the difference in becoming an employee-instructor or a contractor/freelancer could be significant, depending on the studio. If the studio requires you to work at that particular studio only, they may ask you to sign an agreement stating you won’t be working for a competitor. This way, you can negotiate higher wages by the hour.
When looking through the personal ads and tutoring jobs sites, you will notice that employee jobs are rather rare. Most studios prefer to use freelancers. Those that are hiring may not post a salary - this generally means it is negotiable. However, especially if you are a beginner yoga teacher, you will probably find yourself working for minimum wage.
Working as a Freelance Yoga Instructor
Nevertheless, there are many things to take into account when it comes to becoming a freelance yoga instructor. Independent yoga teachers invest in their own business and they cover their own expenses, such as transportation costs or use of personal supplies. That means they are often exposed to the risk of money loss. For example, if you are working in different studios and you are travelling from one end of town to the other, you may be accruing more expenses than your earn in revenue.
It is also true that freelancing offers less stability than employment and no assurance that you will even have students to teach. It’s up to you to find the first participants of your yoga course and develop their loyalty. Learn how to find yoga students here.
There are various options and economic activities that freelance yoga instructors can do in order to make a good living:
- Work in a Gym: the pay here is usually on the lower end of the scale, but the gym is great for getting practice and meeting potential clients.
- Work in a Dedicated Yoga Studio as an Employee: this option guarantees you hours, exposes you to different types of practitioners, and affords you the opportunity to specialize, as yoga studios tend to offer members more types of yoga.
- Start a Business of Your Own: when setting up a yoga business, you’ll be assuming full responsibility for registering your business, providing your own income, paying any employees and all associated expenses (workers’ comp, health insurance), renting a space, filing taxes, and the likes.
- Start a Home Yoga Studio: in order to succeed, you’ll need to have a space big enough to accommodate at least 8 people per class to make it viable, unless you’re charging on the upper-end of the pay-scale for private classes.
- Rent a Studio: renting a yoga studio is a big commitment, and ongoing expense, but it also opens more avenues for revenue. For example, you can now offer classes around the clock, with more teachers.
- Offer Outdoor Classes: the downside here can be the weather, which isn’t always predictable, and in some cities is either too warm or too cold most of the year. But if you live in a relatively temperate climate, outdoor yoga classes are a great option and well-received by practitioners who enjoy the added element of the elements themselves.
- Teach at Yoga Retreats & Holidays: Starting a yoga retreat business is another interesting option for you to explore. For example, you can start your own yoga retreats from start to finish, hand-picking the place, setting up the staff, selling the rooms, and worrying about the food. You’ll need to market yourself, dedicate yourself to building your name and clientele, and persevere in order to succeed at whatever business opportunities for yoga teachers you decide are right for you.
Some tips for freelance yoga instructors that could help you make a name for yourself and grow in the yoga world in Ireland are as follows:
- First decide on a name: this will be the name of your yoga brand. Decide what your new business is going to be called. If you don't have a very clear idea, search other yoga businesses and make a list of the ones you like the sound of. And remember: you can always rebrand.
- Stay super organized: Set up a spreadsheet that keeps track of all your classes, students, revenue, expenses and everything else relating to your yoga business.
- Ask yourself the following questions:
- What are my strengths?
- Which areas am I particularly interested in?
- What is my unique selling point?
- Do you want to offer yoga to companies? Do you want to do private yoga classes, at your customers' homes? Are interested in yoga for pregnant women?
- Create a marketing strategy: a marketing strategy can be as simple as printing out a poster and putting it up in your local community centre. Also, keep in mind that the best marketing is good old word of mouth, which only works once you’ve been teaching a while and have regular students. In order to have a good marketing strategy you can apply the following:
- Create and maintain an aesthetically pleasing website
- Run a blog while focussing on SEO content
- Be active in various social media platforms
- Build a strong network
- Make sure that you have insurance and coverage. If you’re being employed by a yoga studio, they might have a blanket cover for all their teachers, but it’s always worth checking. There are also different categories, such as if you teach from your home, or go to others’ homes to teach privately, you might need to add a clause to your insurance.
Types of Yoga You Can Teach
One of the best things about yoga is that there is a class to suit you whatever your body type or temperament. Yoga develops strength and balance as well as flexibility. From deep, slow yin yoga to yoga done in rooms 36ºC+, yoga blended with gymnastics and traditional sequenced classes like Ashtanga, there's something for everyone.
With 5,000 years of history under its belt, yoga combines movement, mindfulness and meditation in various forms. From gentle stretches and meditative breathing techniques to sweating it out in hot studios, there is something for everyone.
But which yoga style is more suited for you? Which one should you teach? Below you will find some of the different yoga styles that you can practice:
- Hatha Yoga: During a Hatha Yoga class, you can expect to hold each pose for between five and 10 breaths, with a strong focus on stability and building strength. Suitable for beginners and experienced practitioners alike, you'll build the foundations of breath and body awareness needed for all other styles.
- Iyengar yoga: Iyengar and Ashtanga yoga come from the same lineage since the teachers who developed these styles were both taught by Tirumalai Krishnamacharya. Many of the asanas (postures) are the same, but the approach is different. Iyengar yoga is great for learning the subtleties of correct alignment. Props – belts, blocks and pillow-like bolsters – help beginners get into poses with correct alignment.
- Vinyasa Yoga: Vinyasa yoga is also called “flow yoga” or “vinyasa flow”. It is an incredibly common style. Teachers lead classes that flow from one pose to the next without stopping to talk about the finer points of each pose. That way, students come away with a good workout as well as a yoga experience.
- Restorative Yoga: Each pose can be held for up to 20 minutes, meaning very few poses might be achieved during a class, but the time spent being guided by a yoga teacher and relaxing into the asanas can have profound effects as participants achieve a state of deep relaxation.
- Yin yoga: Yin Yoga is similar to restorative yoga in that it incorporates slow-paced postures and stretches to lengthen muscles and connective tissues on a deeper level.
- Ashtanga Yoga: Ashtanga yoga is an athletic and challenging style of yoga that follows a set sequence. Ashtanga follows the same six series of specific asanas that flow into each other accompanied by synchronized breathwork. It’s a physically demanding technique that has been said to improve the body’s endurance and flexibility. It also potentially has mindfulness benefits due to the need to be present while moving through the challenging sequences.
- AcroYoga: AcroYoga is a fun and newer yoga style that continues to gain in popularity. In order to teach AcroYoga, you should have a solid understanding of the physical practice. In addition, you also need to understand the proper approach to each pose to ensure safety.
How Much Should You Charge for Yoga Lessons?
This section is obviously for freelancers, as salaried employees have a fixed salary. If you have ever been a freelancer you probably know that deciding what you are going to charge your students is not an easy task. It is important to keep track of your expenses. Especially if you spend your time hopping from one place to another.
First, you need to think about your expenses. For example, transportation is an important expense. Do you take the car or use public transportation? Either way, gas or the fee for public transportation will mean you will have to budget accordingly.
You will also need to buy yoga equipment and renew it regularly:
- A yoga mat for your asanas
- A zafu for meditation sessions
- A set of comfortable clothes that neither constrict nor hinder you or your breathing (buy several sets in case of a laundry snafu)
- A bag for transporting your materials
- If you are teaching yoga at home, you will want to dedicate a room to yoga practice and furnish it accordingly,
- or you might be renting rooms for group yoga classes
- And don’t forget advertising material such as business cards or a website
And let’s not forget communication costs (email provider and mobile) between you and your clients, liability insurance, and income tax. This site can help you calculate how much tax you might owe for a year’s worth of yoga.
Another important thing to take into consideration as a yoga teacher is that instructors are frequently bettering their skills and improving their knowledge through new certifications. These certifications can be quite costly so you need to think about them as well when you establish your hourly rate for yoga classes.
What Are Beginner vs Advanced Yoga Rates?
When it comes to level, it is quite evident that a beginner yoga teacher can’t expect to be paid the same as an expert yogi. Why? There are many reasons.
First you need to consider the level of training and competence that each teacher has. On the other hand, the type of yoga that you teach and how common it is to find classes of the sort in your area. Demand and supply will play a big part into setting your yoga rates since prices tend to go up when there are not a lot of teachers available. Make sure you get a good idea of your competition and how much they are charging per hour of class.
Yoga videos or a blog can help you gain a following and refer more students to you, particularly if you are willing to give online yoga classes as well. Learn how to prepare your yoga lessons here.
Examples of Yoga Pricing on Superprof in Ireland
- Aman in Dublin. He holds a Bachelor degree in science (3yrs), a Diploma in yoga (one year), an advanced diploma in yogic science and neuropathy (2yrs) and has been working as a yoga instructor in India Teaching yoga to international students. He charges 15 euros per hour for a yoga class.
- Claudia in Dublin holds a degree in Sports Science and Physical Education and more than 35 years of experience on the field plus a background as a Gymnast Champion. You can enjoy a variety of classes with her: Easy Yoga Flow, Restorative Yoga, Yoga with Chairs, Yoga for Active Retirement. Corporate Yoga. She charges 70 euros per hour for a yoga class.
- Menchu in Dublin offers one on one Yoga Therapy sessions that include: an informal interview about the therapeutic needs and goals of the student/client; an observation of the student's posture, movement and breathing; designing and teaching a short home practice to address the client's needs and goals of the day. His rate is 65 euros per hour of class.
- Catherine in Dublin has 5 years experience of teaching Yoga and more than 300 hours of training, she also teaches Pilates and Meditation in various gyms, studios, schools, companies and her local Community Centre. She charges 40 euros per hour.
Outside of Yoga Dublin, we have:
- Tara is based out of Cork. She is a certified RYT200 yoga teacher who completed her training in Indonesia in 2019 and has been teaching and educating privately since. She teaches complete beginners the foundations of yoga and educates them on the 8 limbs of yoga, basics of anatomy, poses etc instead of diving straight into a class. She charges 25 euros per hour for a yoga class.
- Jeremiah is based out of Waterford. He is a fully certified Pilates Instructor, teacher of many yoga practices and accomplished in instructing Tai Chi Qigong. He charges 108 euros per hour for a yoga class.
- Roberta is based out of Tobercurry. She is an RYT 200hr yoga teacher based in the West of Ireland offering both studio (in line with government guidelines) and online classes via zoom. She charges 50 euros per hour for a yoga class.
- Gaby is located on Galway. She is a qualified yoga teacher who has previously worked in Hospitality and Holistic Therapies. She has a sports psychology diploma and is currently studying psychology in Ireland. She is also a Personal Trainer and loves bodybuilding, martial arts and music. She charges 20 euros per hour for a yoga class.
- Lady Nina is based in Swords. She charges 40 euros per hour of yoga class which includes basic movements to release tension from lower to upper back while establishing a strong foundation to ground you. The class also focuses on connecting with the heart centre and the power of mindful breathing.
As you can see, the profiles of our Superprof teachers are extremely varied and each one has a different set of skills to share with their students.
If you are interested in becoming a yoga instructor and connecting with prospective students through Superprof, all you need to do is set up your teaching profile. As part of this profile, you will need to add information about your background, your certifications and your experience as a yoga instructor. Make sure to share as much information as possible for students to get to know you.
Once you go live on the platform, students will be able to contact you and you can start setting up your class times, be it through a platform like Zoom or Skype or in-person.
Learn to sell yourself to help you live your passion. And remember Rule Number One: listen to your students! Learn how to plan your yoga classes here.
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